The hi-tech sales pitch invites prospective customers to snag a bargain without putting their current phone down by transforming the four walls around them into a virtual sales floor. Using their ...

O2 has launched a concept store, which aims to move away from the traditional phone shop and towards interactive experiences. The phone network provider has launched the new store in Manchester, which ...

For more than four weeks a leading phone store in Peterborough has been hidden behind a facade, but soon the doors will open on a new destination for phone and media fans alike as the O2 store in the ...